We do well to ask ourselves: What’s in a name? Why do we need to protect it? I loved reading this pertinent sage advice from the president of the Rave Reviews Book Club on this important matter. Please pop in and leave your comments. If you’ve not joined the club yet, I strongly recommend you do so without delay!
Recently, I presented a short session on BUILDING YOUR AUTHOR PLATFORM during the RAVE REVIEWS BOOK CLUB’S1st Annual, WRITERS’ CONFERENCE & BOOK EXPO. (That session is still available online for a short while, and if you’d like to register for it, you still can > here). I’d like to spend a moment now, talking a bit more about your brand…your author platform, and how important it is to take care of it.
You’ve worked hard to build your brand (name recognition) and now what? Well, protecting it should be top priority! You may find this funny or even unbelievable, but many don’t even know what “branding” is, let alone what it means to their own author platform. Your brand is your image, your professional identity…it is what people think about, when they hear your name.
Let me give you an example of a brand: I am my…
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